San Francisco Opera Association

With the largest budget of any West Coast opera company, San Francisco Opera presents an annual season of nine productions for 180,000 audience members each year. The company also offers family-friendly programs, free opera in the park, training and performance opportunities for emerging opera artists, and in-school education programs for more than 10,000 Bay Area public school students annually. It has struggled with its financial operating model for at least the last decade. The Opera’s efforts to better manage its resources have overshadowed its need for artistic planning. This project will help San Francisco Opera create a compelling artistic vision and decision filters, to complement its already robust financial planning.