MSI-US

For A Project To Apply Design Thinking To Reproductive Health In Zambia

Overview
Marie Stopes International-US (MSI) is one of the largest family planning and reproductive health service delivery organizations in the world. This grant would support a partnership between MSI and IDEO.org to use design thinking, or human-centered design, to prototype new ways to increase the number of young people who use reproductive health services in Zambia. MSI’s program in Zambia seeks to increase the number of youth using its services, given this population’s high unplanned pregnancy rates, and this collaboration with IDEO.org is expected to provide innovative solutions for MSI to test. This project also seeks to demonstrate to the field the potential value of design thinking as an approach for increasing reproductive health services more broadly. The grant is proposed as part of the Foundation’s new strategy to use new tools and approaches to make sure that no woman has an unintended pregnancy in sub-Saharan Africa.
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