For Audience Research And Program Development

  • Amount
  • Program
  • Date Awarded
  • Term
    12 Months
  • Type of Support
One of the first grants ever awarded by the Performing Arts Program was to KQED, and over the years, the Foundation has provided significant support to this public television station serving the greater Bay Area. Most recently, the Foundation provided a total of $2.5 million to launch the SPARK television series (ended in 2008). Now with a new strategic plan, KQED seeks to realize the potential of multiple media platforms to reinvent it's local and regional arts programming. With support from Hewlett, KQED will contract with two consultants (arts and education), conduct field research to identify gaps in their Arts Service Plan, compare programming to public media organization in other major markets, and develop a demonstration program that is multiple platform (television, web, handheld devices, smart phones)
About the Grantee
Grantee Website
2601 Mariposa St, San Francisco, CA, 94110, United States
Grants to this Grantee
for developing digital media literacy skills and engagement among teachers and students  
KQED is a public media organization dedicated to providing people with the knowledge they need to make informed decisions, convening community dialogue, and helping students and teachers thrive in 21st century classrooms. KQED seeks to better understand how to use OER to build a media literacy ecosystem so that students and teachers acquire skills that strengthen deeper learning and civic participation. This work will support the development of standards-aligned OER for teachers and students as well as research on OER effectiveness.

Search Our Grantmaking

By Keyword