For Behavioral Economics Study And Pilot Intervention To Mobilize Climate Finance

  • Amount
  • Program
  • Date Awarded
  • Term
    12 Months
  • Type of Support
Many people in the United States know climate change is an issue, yet most do not consider the carbon impact of their banking behavior. Ideas42 will partner with two or more banks to help more U.S. residents switch to climate-friendly deposit accounts. They will share findings of a behavioral science study and pilot with banking ecosystem stakeholders to promote adoption by peer institutions, including financial technology companies and credit unions.
About the Grantee
Grantee Website 
80 Broad Street, Suite 300
New York, NY 10004
Grants to this Grantee
for the Sustainable Banking consumer campaign  
Ideas42 has applied behavioral insights in more than 100 projects across 35 countries, helping people act on choices that affect their lives and communities. Ideas42 manages a Sustainable Banking campaign that encourages consumers to switch their bank accounts to climate-positive, socially and environmentally sustainable financial institutions. The short-term goal of the campaign is to drive consumers to take actions signaling their demand for pro-climate deposit accounts. The medium- to long-term goal of the campaign is to build substantial and growing demand for pro-climate retail banking products, and engage with regulatory and private actors to increase the availability and utilization of those products.

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