ideas42

The civic engagement practice at ideas42 is a creative workshop that develops behavioral science-based solutions to improve civic participation and voter access in the United States. An anchor project in the portfolio is VoterCast, a platform that equips local election officials with customized, best-in-class voter outreach materials that clarify the voting process and build trust in our elections. With this grant, ideas42 will partner with election administrators and civic organizations to scale innovations that making voting easier, more accessible, and more meaningful for millions of voters.

Ideas42 has applied behavioral insights in more than 100 projects across 35 countries, helping people act on choices that affect their lives and communities. Ideas42 manages a Sustainable Banking campaign that encourages consumers to switch their bank accounts to climate-positive, socially and environmentally sustainable financial institutions. The short-term goal of the campaign is to drive consumers to take actions signaling their demand for pro-climate deposit accounts. The medium- to long-term goal of the campaign is to build substantial and growing demand for pro-climate retail banking products, and engage with regulatory and private actors to increase the availability and utilization of those products.

The Behavioral Ideas Lab, Inc. (ideas42) is a research organization and network of behavioral scientists that partners with governments, foundations, and civil society organizations to address social problems with behavioral insights. In this project, they will identify the trade-offs of potential models for a research collaborative to study the application of behavioral insights to increase the responsiveness of public officials to reports from civic monitoring platforms.