Ideas42

For Behavioral Diagnoses And Testing Of New Interventions In Reproductive Health Programs

Overview
This grant will enable Behavioral Ideas Lab (ideas42) to expand the application and impact of a behavioral economics (BE) approach within the family planning and reproductive health (FPRH) sector. Working with existing partners, ideas42 will expand research to design and test a BE approach with underserved groups, scale successful interventions, and strengthen the capacity of FPRH practitioners to integrate behavioral science into their work. Through these activities, ideas42 aims to diffuse their behavioral diagnosis and design methodology, expand the evidence base for behavioral science interventions, and demonstrate the value of a BE approach within the sector.
About the Grantee
Grantee Website
www.ideas42.org 
Address
80 Broad Street, Suite 300
New York, NY 10004
Grants to this Grantee
for the Sustainable Banking consumer campaign  
Ideas42 has applied behavioral insights in more than 100 projects across 35 countries, helping people act on choices that affect their lives and communities. Ideas42 manages a Sustainable Banking campaign that encourages consumers to switch their bank accounts to climate-positive, socially and environmentally sustainable financial institutions. The short-term goal of the campaign is to drive consumers to take actions signaling their demand for pro-climate deposit accounts. The medium- to long-term goal of the campaign is to build substantial and growing demand for pro-climate retail banking products, and engage with regulatory and private actors to increase the availability and utilization of those products.

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