Hope Consulting
For Research On Donor Behavior
-
Amount$60,000
-
Program
-
Date Awarded3/30/2011
-
Term6.0 Months
-
Type of SupportProject
Overview
The first rounds of Hope Consulting's "Money for Good" research have been widely acclaimed, with citations in The Economist, Fast Company, and other top magazines. The first study sought to understand general U.S. donor preferences, behaviors, and demand for charitable giving opportunities. A follow-up study offered insights into foundation and advisor behavior. This round goes to the next level by examining strategies that will allow the philanthropic sector to drive more dollars to high-performing nonprofits. This grant is for planning a round of live-market tests. These market tests will rely on the partnership of platforms like Network for Good or the Fidelity Charitable Gift Fund, and will require a significant investment of time to coordinate staff, timelines, interests, and goals. If successful, this research will help Guidestar (and other key organizations) develop products that help donors identify high-performing nonprofits.
About the Grantee
Grantee Website
www.hopeconsulting.us
Address
930 Montgomery Street, Suite 300, San Francisco, CA, 94133, United States
Grants to this Grantee
for technical assistance in Niger with market segmentation analysis
Hope Consulting provides customer insights and strategy assistance to global development partners. This grant will allow Hope Consulting to build on previously funded work in Niger, West Africa, to integrate insights about what women want in terms of family planning into several national programs being implemented by Foundation grantees. Hope Consulting will also work with Niger’s Ministry of Health to use findings from the customer insights research to create family planning messages for a national communications campaign.
for work in Niger to help implementing partners use customer insights research
Hope Consulting provides customer insights and strategy assistance to global development partners. This support would allow Hope Consulting to assist the Ministry of Health and other family planning partners in Niger to translate for current programs the firm’s recent research and insights about what women want in terms of family planning.
