DKT International

For General Operating Support

About the Grantee
Address
1001 Connecticut Ave. NW, #800, Washington, DC, 20036, United States
Grants to this Grantee
for family planning social marketing in Nigeria  
DKT has recently decided to start a program in Nigeria, where the current low level of use of family planning products has remained unchanged for more than ten years. The products will be distributed primarily through commercial channels and promoted widely using mass media and promotional activities in the community. DKT is investing $1 million of its own resources to start the Nigeria program; Hewlett funds will extend the reach of this program and help DKT attract other donor funding. This project grant reflects the Global Development and Population Program’s new emphasis on increasing the use of family planning services in countries such as Nigeria, where the current rate of use has recently stalled or plateaued.
for general operating support  
One of the most effective strategies to increase the adoption of family planning in the developing world has been to market and sell family planning products through traditional commercial channels rather than only providing them at clinics. This grant would allow DKT International, one of the largest private providers of family planning products and services globally, to continue to expand social marketing of contraceptives; social franchising of family planning and reproductive health services; and marketing of long-term methods to doctors, nurses, midwives, and consumers.
for general operating support  
DKT International uses commercial marketing techniques to promote and distribute contraceptive and safe abortion products in more than 20 country and regional programs, extending the availability of these products beyond the clinical setting. DKT International works to expand the marketing of their products to doctors, nurses, midwives, and consumers through pharmacies, informal drug shops, and franchised private clinics. (Strategy: Global Reproductive Equity)

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