Under dynamic leadership, the Santa Cruz Museum of Art and History has reinvented itself as a vital cultural hub on the Central Coast. Through active participation in the arts, and free programming in public spaces, nearly 40,000 annual visitors are interacting with the Museum’s programs, which include a robust performing arts calendar. With the expansion of Abbott Square, where the museum resides, it will have the opportunity to expand and deepen its public programming and performing arts series, with an increased focus on building lasting partnerships in the Latino community in Santa Cruz County.
About the Grantee
705 Front Street, Santa Cruz, CA, 95060, United States
Grants to this Grantee
for the 2022 50 Arts Commissions for Media Arts
In recognition of the Hewlett Foundation’s 50th anniversary, the Hewlett 50 Arts Commissions initiative supports the creation and premiere of 50 exceptional works of performing arts. This grant will support the Santa Cruz Museum of Art and History at the McPherson Center in developing and presenting lead artist Susana Ruiz’s “The Last Chinatown.” The project will culminate in a performance and augmented reality experience that will explore the erasure of Santa Cruz’s historic Chinatown and its connections to xenophobia and anti-Asian violence.
to further integrate performing arts in community engagement programs
The Santa Cruz Museum of Art and History spent 2011 reinventing itself as a thriving, central gathering place where local residents and visitors can experience art, history, ideas, and culture. A core component of these activities is a suite of free and low-cost community programs, in which performance and performing artists play a central role. In the museum’s most recent fiscal year, 63 percent of its 37,000 visitors attended participatory events. With this grant, the museum plans to deepen the role of performing arts in community programs and create a residency and training program for performing artists interested in strengthening their community engagement practices.
for further integration of performing arts in community engagement programs
The Santa Cruz Museum of Art and History is a vibrant cultural hub, presenting not only art and historic artifacts, but also offering a robust year-round calendar of performances, workshops, and community events. The Museum’s community engagement strategies have drawn national and international attention, and it is a leader in training other organizations to better engage, inspire, and include communities with which they seek to work. Through active participation in the arts, free programming in public spaces, and thoughtful community engagement, the museum reaches 148,000 people each year.