KQED
For The Arts Service Project
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Amount$300,000
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Program
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Date Awarded3/20/2013
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Term20.0 Months
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Type of SupportProject
Strategies
Overview
KQED is Northern California’s largest public broadcasting media outlet. Nationally, it is one of the most-watched Public Broadcasting Service television stations during primetime and the most listened to National Public Radio member station with 830,000 listeners each week. KQED plans to implement a two-year initiative to develop a new multimedia arts service and arts editorial strategy that emphasizes the centrality of arts to civic life and the cultural vitality of the San Francisco Bay Area. Support would enable KQED to establish its first Arts Desk, a three-person management team that would develop original material for television, radio, the internet, mobile applications, and educational use. It would also develop creative community-based and online audience engagement strategies and a tablet application.
About the Grantee
Grantee Website
www.kqed.org
Address
2601 Mariposa St, San Francisco, CA, 94110, United States
Grants to this Grantee
for general operating support
KQED is Northern California’s largest public broadcasting media outlet, and the largest public media organization in the country in terms of membership and audience size. As with all Hewlett media grants, this grant maintains editorial independence.
for The California Report
The California Report is the top-rated, daily, statewide news radio and podcast report produced by KQED for California audiences. This is a sponsorship grant to support The California Report's program in general, and maintains editorial independence for the newsroom.
for support of the MindShift blog and digital reporting platform
KQED informs and engages the public in California and nationwide with trustworthy journalism about key issues of community concern. This grant will support the growth of MindShift, a KQED digital reporting vertical that examines important developments and exciting practices in teaching and learning. This work advances the foundation’s Education Program goals of lifting up new exemplars of teacher practice, fostering new knowledge about transforming education systems, and providing a platform for new voices in our discourse about public education. (Strategy: K-12 Teaching and Learning)
