For Understanding The Connection Between Nonprofit Organizations And Their Intended Beneficiaries

GuideStar is an information service specializing in reporting on US nonprofit organizations. GuideStar’s operations include data digitization, database management and development, nonprofit services, web site operations, research and verification of 501c3 public charity status. Those interested in reviewing a nonprofit’s recent Forms 990 can register at and download them for free; additional information is available in various fee-based packages. With this grant, GuideStar will make improvements to its taxonomy of the target population(s) served by nonprofits and to its collection mechanisms for additional data from nonprofits about the composition of their populations served.
About the Grantee
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4801 Courthouse Street, Suite 220, Williamsburg, VA, 23188-2678, United States
Grants to this Grantee
for general operating support  
GuideStar has been the anchor grantee of the Philanthropy Program's Nonprofit Marketplace Initiative for the last several years, playing two key roles. First, it gathers information about nonprofit performance from multiple sources, including four other Philanthropy Program grantees. Second, GuideStar distributes that data to users through channels such as Fidelity, Bank of America, Facebook, and VolunteerMatch. In late 2012 GuideStar came under the new leadership of Jacob Harold, former Program Officer in the Hewlett Foundation's Philanthropy Program. With this new leadership, GuideStar is looking to move beyond the provision of nonprofit financial data to include multi-dimensional data about nonprofit performance and social change. This grant would support GuideStar as it explores and refines this evolving vision.
for expanding Guidestar’s offerings of programmatic information about nonprofits  
As the anchor grantee of the Philanthropy Program’s Nonprofit Marketplace Initiative, Guidestar serves as a hub of information about nonprofits, collecting information from multiple sources and distributing it through multiple channels. To bolster Guidestar’s capacity to play this complex central role, it acquired two start-up organizations in March 2011: Philanthropedia and Social Actions. Philanthropedia aggregates the opinions of thousands of experts about which nonprofits are most effective and Social Actions combines streams of nonprofit information from sixty different websites. This grant would help support Guidestar’s continued growth as a platform for programmatic information, including costs associated with these acquisitions.

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