Windward Fund

For The Potential Energy Coalition

  • Amount
    $4,000,000
  • Program
  • Date Awarded
    9/20/2021
  • Term
    36 Months
  • Type of Support
    General Support/Program
Overview
The Windward Fund is the fiscal sponsor for the Potential Energy Coalition, which comprises leading talent in the marketing industry and the climate movement. The coalition will work to build and deploy creative communications campaigns that help deepen and focus the existing public demand for climate action, and blunt the power of those calling for climate denial and delay.
About the Grantee
Grantee Website
www.windwardfund.org 
Grants to this Grantee
for the Moving Forward Network  
The Windward Fund seeks to build a more impactful environmental movement by connecting people across diverse geographies, sectors, and communities, enabling them to share resources, and providing a vehicle for effective community-based grassroots grantmaking that elevates the voices of those most impacted by environmental degradation. Moving Forward Network, a fiscally sponsored project of the Windward Fund, promotes community-driven zero emissions solutions to the climate crisis by transforming the freight system. The network prioritizes community hot spots — areas heavily impacted by freight pollution — as a focus for regulations and programs to reduce air pollutants.
for Clean Tomorrow’s clean energy innovation and siting programs  
Clean Tomorrow, a fiscally sponsored project of the Windward Fund, advances policies that reduce climate emissions by turning policy ambition into action. Clean Tomorrow focuses on securing lasting climate progress through diverse alliances of policymakers, industry, and advocates. As a new nonpartisan and outcome-driven program, Clean Tomorrow is seeking to reimagine the federal innovation pipeline, support clean energy deployment, and enable the decarbonization of the U.S. industrial sector. This grant will fund research, engagement, and communications work that is educational in nature.
for Rural Climate Partnership’s communications program  
The Rural Climate Partnership, a fiscally sponsored project of the Windward Fund, supports rural-led solutions to address climate pollution; implements solutions by advancing a narrative of inclusive opportunity; and ensures equitable distribution of benefits from climate investments, with particular emphasis on supporting rural communities of color to lead on climate solutions. Through grantmaking, technical assistance, policy advocacy, organizing, and strategic communications, the partnership delivers tangible benefits that rural people can see and feel. Historic federal climate investments provide a tremendous opportunity to center working people, small businesses, and family farmers as the drivers of rural climate solutions and narrative transformation.

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