Theatre Bay Area
For The Leveraging Social Media 2.0 Project
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Amount$40,000
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Program
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Date Awarded11/19/2010
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Term12 Months
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Type of SupportProject
Overview
A grant to the region's foremost arts service organization, Theatre Bay Area, will enable them to conduct two series' of workshops for thirty Bay Area arts organizations to learn about, and deepen, their understanding of how social media tools can contribute to their organizational effectiveness. The "Leveraging Social Media 2.0: Becoming a Networked Non Profit" trainings will take place in 2011 and include a beginners track for 20 'novice' non profit arts organizations as well as an advanced course for 10 groups that participated in the 2010 Leveraging Social Media 1.0 course. There will also be a master class for 200 participants to gain insights on how they can be more savvy about how to use social media platforms to improve their marketing and audience development efforts. The courses will be conducted by renowned social media expert Beth Kantor who taught the first version in 2009 and is also the Technologist in Residence at the Packard Foundation. ($40,000 / 1; 14% of project budget).
About the Grantee
Grantee Website
www.theatrebayarea.org
Address
499 Alabama Street, #450, San Francisco, CA, 94110, United States
Grants to this Grantee
for CA$H, the Creative Assistance for the Small and Hungry regranting program
Each year, Theatre Bay Area makes approximately forty CA$H grants which enable a diverse range of small-budget organizations and individuals to develop innovative new dance and theater works that are vital to fostering a dynamic performing arts ecosystem. Although the grants are small—$2,000 or $4,000—these critical investments have helped numerous emerging artists and ensembles to stage their works. With renewed support, Theatre Bay Area would continue to provide these important resources to the community and work to increase the alignment of this work with its new strategic plan.
for Bay Area Performing Arts Spaces
As described above, Theatre Bay Area will partner with Dancers Group and Fractured Atlas Productions to create and implement a marketing and communications plan for Bay Area Performing Arts Spaces, increase user traffic to the site, and provide local customer service.
