Pacific News Service/New America Media
For An Organizational Effectiveness Grant For Pacific News Service/New California Media To Develop A Strategic Marketing Plan For The Organization's National Launch
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Amount$10,000
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Program
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Date Awarded10/17/2005
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Term12.0 Months
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Type of SupportProject
Strategies
About the Grantee
Grantee Website
www.newamericamedia.org
Address
275 Ninth Street, San Francisco, CA, 94103-3825, United States
Grants to this Grantee
for strategic communications planning
New America Media, (NAM), founded in 1966, is headquartered in San Francisco, with offices in Fresno, Los Angeles and Washington DC. It is a national, multi-channel news and communications organization of and for ethnic media, dedicated to bringing the voices of immigrant and ethnic communities into the national discourse.
This grant will assist NAM improve their PR capacity and social marketing expertise and train their staff on how to better pitch their services. Ultimately, this will help NAM build their subscription base, recruit more ethnic media to their network, promote their directory and generate more advertising revenue.
for general operating support
NAM intends to strengthen its school reform news beat by increasing the quality and quantity of education stories published by California ethnic media. It will support fellowships and offer increased editorial assistance to produce top-quality articles. NAM also intends to partner with local education advocacy groups to build their visibility and connections with ethnic media.
