New Venture Fund

For General Support Of The Responsible Trails America Program

  • Amount
    $400,000
  • Program
  • Date Awarded
    11/16/2009
  • Term
    25 Months
  • Type of Support
    General Support/Program
About the Grantee
Address
1201 Connecticut Ave NW, Ste 300
Washington, DC 20036
Grants to this Grantee
for support of The League  
This grant will support The League, which uses narrative and culture change campaigns to create a cultural environment supportive of reproductive rights and justice. Using audience segmentation developed through a rigorous research process that resulted in "Story at Scale", they will reach "persuadable" groups with targeted campaigns designed to shift their perspectives and support of issues related to gender justice, including reproductive rights. (Substrategy: Advocacy)
for the Zero Now Fund  
The Zero Now Fund aims to seed and fund campaigns in cities and states throughout the U.S. to rapidly accelerate transport electrification. This year’s grant supports two campaigns: (a) Secure commitments from cities to fully electrify urban freight by 2030 and (b) advance electric vehicle policies in some states. This grant is a critical element of our strategy to accelerate the share of electric vehicles in the U.S. in order to decarbonize transportation. (Substrategy: Transport Electrification)

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