Movimiento de Arte y Cultura Latino Americana

Movimiento de Arte y Cultura Latino Americana, better known as MACLA, is a multidisciplinary contemporary arts space in San Jose, that’s grounded in the Chicano/Latino experience. MACLA’s programming includes performances of theater, spoken word, music, and dance, as well as exhibitions, artist residencies, workshops, community-engagement activities, and digital media education for youth. Through mostly free or low-cost programs, it serves more than 30,000 people each year, including 120 artists who are paid to share their work and talents, and 150 local youth served through media arts training programs. This grant to MACLA advances the Performing Arts Program’s Communities strategy.

Movimiento de Arte y Cultura Latino Americana (MACLA) is a hybrid urban arts space located in downtown San Jose, and rooted in the Chicano/Latino experience. MACLA intersects many communities, cultures, and aesthetic approaches. Its arts programming stretches across live theater, presenting nationally recognized performers, visual arts exhibits, youth programming that engages participants in activities from folkloric traditions to multimedia productions, and art workshops. With a grant renewal, MACLA would maintain the quality of its performing and youth arts programming, and continue to work with DeVos Institute of Arts Management to ramp up the capital campaign for its multimillion-dollar effort to purchase and renovate its current facilities.

Movimiento de Arte y Cultura Latino Americana (MACLA) is a high performing organization focused on Latino arts and culture in San Jose and Silicon Valley. At its performance space/art gallery, MACLA produces and presents live theater, visual art exhibitions, youth-focused literary events, and workshops reaching nearly 30,000 people each year through its low- or no-cost productions. The organization negotiated with the City of San Jose to purchase the facility it had been leasing, located in the SoFA neighborhood, and Hewlett made a rare capital grant of $300,000 in December 2013 to partially support purchasing the building. In addition, MACLA received two highly competitive national grants from ArtPlace for this capital project. Building on its strategic plan (created in 2012 with a Hewlett OE grant) as well as a capital campaign readiness assessment (funded by Packard OE last year), MACLA now requests support to develop a campaign action plan with consultants from DeVos Institute of Arts Management. The primary elements of the workplan include: conduct board assessment including donor and fundraising capacity, identify campaign leadership and cultivation strategies for major donor prospects, develop case statement and campaign budget, create marketing plan and related materials. These will position the organization for success of its $6 million capital campaign.