Johns Hopkins University
For Support Of A New Book On The Field Of Political Consulting: Building A Business Of Politics
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Amount$27,596
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Program
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Date Awarded4/15/2014
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Term12.0 Months
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Type of SupportProject
Overview
This grant would provide research support for a forthcoming book from Oxford University Press: Building a Business of Politics. Virtually every aspect of modern political campaigns, from polling and advertising to social media and micro-targeting, relies on paid consultants - the field has become central to the conduct and character of modern American politics. During the 2012 Presidential race, for example, consulting fees accounted for 30% of the more than $1.3 billion spent by candidates in the presidential race. This book will examine the creation and rise of the profession, the role of publicity and propaganda in shaping public opinion, and the relationships between top consulting firms and the corporations and candidates they support.
About the Grantee
Grantee Website
www.jhu.edu
Address
615 N. Wolfe Street, Baltimore, MD, 21205, United States
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for support of the SNF Agora Institute
The SNF Agora Institute at Johns Hopkins University is an academic and public forum that integrates research, teaching, and practice to improve and expand powerful civic engagement and informed, inclusive dialogue as the cornerstone of robust global democracy.