For Behavioral Diagnoses And Testing Of New Interventions In Reproductive Health Programs

Behavioral Ideas Lab (Ideas42) plans to apply insights from behavioral economics to improve the delivery of family planning and reproductive health services in sub-Saharan Africa. The Foundation is currently supporting the first phase of Ideas42’s work, which focuses on identifying partner organizations and behavioral problems. During the second phase, Ideas42 plans to partner with two organizations to design, prototype, and test interventions to address challenges. These challenges may range from improving counseling for and use of family planning methods after abortions to decreasing the rates of discontinuation of modern contraceptives. Ideas42 intends to share project lessons with the reproductive health field broadly
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for a behavioral insights research project to improve civic monitoring platforms  
The Behavioral Ideas Lab, Inc. (ideas42) is a research organization and network of behavioral scientists that partners with governments, foundations, and civil society organizations to address social problems with behavioral insights. This pilot project will test behavioral interventions to improve government responsiveness to citizen reports about services and public works in major cities, including Cape Town and Sao Paulo, among others.

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