Ideas42

For Behavioral Diagnoses And Testing Of New Interventions In Reproductive Health Programs

Overview
Behavioral Ideas Lab (Ideas42) plans to apply insights from behavioral economics to improve the delivery of family planning and reproductive health services in sub-Saharan Africa. The Foundation is currently supporting the first phase of Ideas42’s work, which focuses on identifying partner organizations and behavioral problems. During the second phase, Ideas42 plans to partner with two organizations to design, prototype, and test interventions to address challenges. These challenges may range from improving counseling for and use of family planning methods after abortions to decreasing the rates of discontinuation of modern contraceptives. Ideas42 intends to share project lessons with the reproductive health field broadly
About the Grantee
Grantee Website
www.ideas42.org 
Address
80 Broad Street, Suite 300
New York, NY 10004
Grants to this Grantee
for the Sustainable Banking consumer campaign  
Ideas42 has applied behavioral insights in more than 100 projects across 35 countries, helping people act on choices that affect their lives and communities. Ideas42 manages a Sustainable Banking campaign that encourages consumers to switch their bank accounts to climate-positive, socially and environmentally sustainable financial institutions. The short-term goal of the campaign is to drive consumers to take actions signaling their demand for pro-climate deposit accounts. The medium- to long-term goal of the campaign is to build substantial and growing demand for pro-climate retail banking products, and engage with regulatory and private actors to increase the availability and utilization of those products.

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