High Country News
For IT Systems Planning
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Amount$12,000
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Program
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Date Awarded7/30/2010
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Term12.0 Months
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Type of SupportProject
Strategies
Overview
High Country News is the environmental newspaper of record for the West. It regularly carries articles exploring aspects of our key Western strategy priorities. Like other traditional news outlets High Country News is facing readership and circulation challenges. Unlike others, as a non-profit it has succeeded in increasing circulation and securing a broad range of support from other funders and higher donors. Now, it needs to build on its successes by making its presence felt online and using the internet as a tool for securing additional readership. A key to expanding it's online recruiting is upgrading an antiquated Web commerce transaction system. This organizational effectiveness grant is designed to provide High Country News the technical support consulting services needed to create a seamless Web commerce transaction system.
About the Grantee
Grantee Website
www.hcn.org
Address
PO Box 1090, Paonia, CO, 81428, United States
Grants to this Grantee
for general operating support
High Country News is a website and biweekly newspaper focused on the West. It reports on natural resources, public lands, wildlife, growth, resource management and extraction, as well as the region’s changing communities. This grant would build on progress already made toward adapting to the digital world in substantive and technological ways. High Country News has engaged a growing online readership through daily stories focused on breaking events, writer and editor blogs, enhanced multimedia storytelling, iPhone and iPad applications, and social media. Over the next two years, it will continue to connect with its readers by further strengthening its editorial and marketing teams across digital platforms.
for strategic communications planning
High Country News is a website and bi-weekly newspaper focused on the Intermountain West. It reports on natural resources, public lands, wildlife, growth, resource management, and extraction, as well as the region’s changing communities. With organizational effectiveness support, High Country News will survey and analyze reader attitudes to answer three questions: (1) Should High Country News reduce the number of print issues they produce each year in order to ramp up their digital media formats? (2) Can they identify a bigger potential audience? and (3) How do they optimize their marketing efforts to better reach and retain this audience? Answers to these questions will help High Country News move forward with new strategic marketing campaigns to better meet the needs of their audiences, generate sustaining income, and better fulfill their mission to inform and inspire people to act of behalf of the West's diverse natural and human communities.
