High Country News

High Country News is a website and biweekly newspaper focused on the West. It reports on natural resources, public lands, wildlife, growth, resource management and extraction, as well as the region’s changing communities. This grant would build on progress already made toward adapting to the digital world in substantive and technological ways. High Country News has engaged a growing online readership through daily stories focused on breaking events, writer and editor blogs, enhanced multimedia storytelling, iPhone and iPad applications, and social media. Over the next two years, it will continue to connect with its readers by further strengthening its editorial and marketing teams across digital platforms.

High Country News is a website and bi-weekly newspaper focused on the Intermountain West. It reports on natural resources, public lands, wildlife, growth, resource management, and extraction, as well as the region’s changing communities. With organizational effectiveness support, High Country News will survey and analyze reader attitudes to answer three questions: (1) Should High Country News reduce the number of print issues they produce each year in order to ramp up their digital media formats? (2) Can they identify a bigger potential audience? and (3) How do they optimize their marketing efforts to better reach and retain this audience? Answers to these questions will help High Country News move forward with new strategic marketing campaigns to better meet the needs of their audiences, generate sustaining income, and better fulfill their mission to inform and inspire people to act of behalf of the West's diverse natural and human communities.