BBB Wise Giving Alliance
For Strategic Communications Planning
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Amount$70,000
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Program
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Date Awarded11/17/2011
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Term12.0 Months
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Type of SupportProject
Overview
The Better Business Bureau's Wise Giving Alliance is a central player in the nonprofit marketplace with millions of users each year and close relationships with most of the largest nonprofits in the US. This grant would support a marketing plan and execution of that plan. In particular, this would focus on Charting Impact, the first major effort to standardize narrative information about nonprofits. The Wise Giving Alliance has partnered with Guidestar USA and Independent Sector to launch Charting Impact, and uptake will require extensive marketing by all three part ner organizations .
About the Grantee
Grantee Website
www.give.org
Address
4200 Wilson Boulevard, Suite 800, Arlington, VA, 22203, United States
Grants to this Grantee
for strategic communications planning
The Better Business Bureau's Wise Giving Alliance is a central player in the nonprofit marketplace with millions of users each year and close relationships with most of the largest nonprofits in the US. This grant would support a marketing plan and execution of that plan. In particular, this would focus on Charting Impact, the first major effort to standardize narrative information about nonprofits. The Wise Giving Alliance has partnered with Guidestar USA and Independent Sector to launch Charting Impact, and uptake will require extensive marketing by all three part ner organizations .
